Jesus tells a parable of a sower of seed (Mt13:1-23) to a gathered crowd at the shore. The farmer sows the seed for a crop in his field and where the seed lands determines the seed's fate. After he tells the parable to the gathered people, his disciples ask him, "Why do you speak to them in parables?" Jesus answer likely surprised his disciples. Jesus answered them with, "to you has been given a knowledge of the mysteries of the reign of God, but it has not been given to the others." Jesus let his disciples know the reality of his message that some people will hear and acknowledge the reign of God and some people let his words pass them by.
Jesus goes on with, "I use parables when I speak to them because they look and do not see. They listen but do not hear or understand." Jesus even quotes the prophet Isaiah (Is6:9-10) because this prophet had the same dilemma in his prophecies to the people of Israel in his time.
The disciples are told by Jesus that they are blest because they see and hear the message of God's reign and understand it. Jesus goes on to explain the parable. The seed is the message of God's reign. Some who hear are like the seeds that are lost or never mature and die. Others who hear the message and understand it will be bountifully blest. This sowing of seed only happens once in planting season. There are no second chances.
We have a plaque at home that reads of a gardener's recipe:
One part soil
Two parts water
Three parts wishful thinking
So true for any sower of seeds.